After a successful launch in 2018, the Official Floor Plan is back with new opportunity for brands to feature their top new models.
The brochure-style publication will still contain a floor plan of the two levels of the 2019 show, as well as editorial on the must-see highlights. Now, as the exclusive daily floor plan sponsor, you have the opportunity to include a ‘poster-style’ image to include on one half of the publication. (We’re offering this additional feature to address the fact that 50 per cent of survey respondents told us that they took the floor plan home after the show.)
The brochure is being expanded so that the 6″ x 9″ folded product becomes a 24″ x 18″ map-style publication when unfolded.
This exclusive sponsorship includes logo placement on the floor plan cover, plus 6″x9″ ad space on one of the panels. It’s being offered as part of a package to Show Guide advertisers on a first-come, first-served basis. The floor plan publication will only be printed in English in 2019.
Floor plan distribution
There will be 7,000 copies distributed daily. A different exclusive sponsor is featured each day. The publication will be hand-distributed at the entrance of the show.
Sponsorship price (For full page advertisers in the Buyer’s Guide)
$1,695 + cost of 2 full page ads (English and/or Chinese)
$2,995 + cost of 1 full page ad
Sponsorship booking deadline: January 31, 2019