The floor plan is a new brochure-style publication containing a map of the three levels of the 2018 show as well as editorial on the must-see highlights. All major auto show contests will also be promoted in the floor plan.
Publication is size is 6″ x 9″ folded (24″ x 9″ unfolded, printed both sides). A daily version of the floor plan will be hand distributed at the show entrance, allowing us to highlight events of the day.
This exclusive sponsorship includes logo placement on the floor plan cover, plus ad space on one of the panels. It’s being offered as part of a package to Buyer’s Guide/Drive Guide advertisers on a first-come, first-served basis. The floor plan publication will only be printed in English in 2018.
Floor plan distribution
Wednesday, March 28, 2018 (opening day): 8,000 copies
Thursday, March 29, 2018: 5,000 copies*
Friday, March 30, 2018: 8,000 copies
Saturday, March 31, 2018: 8,000 copies
Sunday, April 1, 2018: 8,000 copies
Sponsorship price (for full page advertisers in the Buyer’s Guide/Drive Guide)
$895 + cost of DPS in both English and Chinese versions
$1,695 + cost of 2 full page ads
$2,995 + cost of 1 full page ad
*Thursday, March 29 pricing, subtract 25% from sponsorship rates shown
Sponsorship booking deadline: January 30, 2018