After three years of record-setting attendance, the Vancouver International Auto Show will be held March 31 to April 4, 2027. Be part of our glossy print guide magazine hand distributed on-site at the Vancouver Convention Centre.
The Guide
The print magazine has been a big part of auto show events for decades. It gives attendees access to a floor plan and event features.
The guide is distributed free at the event entrance and a digital flip book will be available from the auto show website one week before the event.
Flip book: 2026 Show Guide
Special Ad Features
New for 2027:
Your story: Full page sponsored content. We interview you, then write the story. You approve the content. Promote your business. Explain your company’s history. Show how you make the world a better place! Print and online package: starting at $4,495. Contact us at editorial@carlingmedia.com for details.
New product guide: Photo and up to 150 words to promote automotive-adjacent and non-automotive products. Opportunity to introduce your products to thousands of show attendees. Added bonus: track response by making your listing a coupon. Quarter-page size: $1,595.
Event Services
For Elevate, we will be providing a guest coat check program during the five-day event. The coat check station will be conveniently located near the entrance and exit escalators to the lower exhibit hall.
Coat check will be available online or onsite as a $5 admission ticket add-on. This cost includes storage of up to one coat, a bag, and an umbrella.
Media Kit
KEY DATES
- Ad booking deadline – January 29, 2027
- Material deadline – February 19, 2027
- Street date – March 31, 2027
RATES
- Full-page ad $4,495
- Double-page (DPS) ad $8,895
- Inside front cover $4,995
- DPS Inside front $9,250
- 1st right hand $4,995
- Back cover full-page ad $4,995
- DPS Centre $9,450
- Half page $2,450
- 1/4 page $1,525
DISTRIBUTION
12,000 copies hand distributed during the five-day event. The digital version will also be available for viewing and download from the auto show website a week before the start of the event.
MECHANICAL SPECIFICATIONS
- Full page ad live area: 7.125 x 9.75
- Trim size: 8.125 x 10.5
- Bleed: 8.375 x 10.75
- Double-page ad live area: 15.5 x 9.75
- DPS bleed: 16.5 x 10.75
- DPS trim size: 16.25 x 10.5
- Column width: 2.3125
- Number of columns: 3
- Half page ad live area: 7.125w x 4.75h
- Quarter page ad live area: 3.5w x 4.75h
- Printing process: heat set web offset
- Binding method: saddle stitched
INSERTION ORDERS
Payment policy: Make insertion order/payment to CARLING MEDIA LTD, 307-1529 W 6th Avenue, Vancouver BC Canada V6J 1R1. All payments due upon invoice. Full prepayment required with new ad contracts. GST/HST applicable. ALL RATES GROSS. Agency commission: 15%
Email:
- Content: editorial@carlingmedia.com
- Advertising: sales@carlingmedia.com
Mail:
Carling Media Ltd.
Suite 307 – 1529 W. 6th Avenue
Vancouver, BC V6J 1R1
