Big crowds. New opportunities. That’s the outlook for the 2019 Vancouver Auto Show. And we’re your ticket to connecting with the 115,000 visitors anticipated at the 99th annual event held March 19-24, 2019.
Electric Vehicle Showcase
With more than $27-million available in B.C. government incentives available, there’s never been a better time to get into an electric vehicle. Join our special EV buyer’s guide and get your vehicle featured in the luxury or non-luxury categories. Every full-page ad receives a page of editorial to feature your EV. As part of this package, we’ll also create a two-minute video of your EV for our Auto Show Video tour, which will be available online. We have a limited number of positions, so contact us to be part of the EV Showcase.
New Vehicle Previews
Our writing team will select new vehicle models for our Best of 2019 Buyer’s Guide. Manufacturers receive a full page of new car previews to go with their ad placement. The page includes photos and specifications to help highlight your brand’s best new models.
New for 2019:
• Connectivity Corner showcases the latest in vehicle wi-fi, mobile applications and entertainment systems.
• Certified Used provides an overview of the OEM certified used vehicle programs that help brands get customers into their cars faster.
We’ll have more in-language editorial content aimed specifically at Vancouver’s affluent Asian community, as well offsite distribution with media partner, Ming Pao daily newspaper.
The Show Guide’s English and Chinese versions have been available in as digital flip books since 2014, resulting in 10,800 unique visitors and 224,560 page views.
For 2019, we’re adding iPhone and Android apps of both versions, allowing our readers to have offline access to the show guide at any time. Online show buyers will be encouraged to download the mobile app during their ticket purchase, up to two weeks prior to the show.
Total print magazine circulation: 70,000
English: 27,000 hand distributed at the Auto Show; 9,000 inserted in the Globe & Mail newspaper (Vancouver area subscribers)
Chinese: 9,000 hand distributed at the Auto Show; 25,000 inserted in the Ming Pao daily newspaper
Ad booking: Feb. 7, 2019
Materials: February 28, 2019
After a successful launch in 2018, the Official Floor Plan is back and will be hand distributed as well as inserted in the official show bag.
The brochure-style publication will still contain a floor plan of the two levels of the 2019 show, as well as editorial on the must-see highlights.
The brochure measures 6″ x 9″ folded and becomes a 24″ x 9″ map-style publication when unfolded.
This exclusive sponsorship includes logo placement on the floor plan cover, plus 6″x9″ ad space on one of the panels. It’s being offered as part of a package to Show Guide advertisers on a first-come, first-served basis. The floor plan publication will only be printed in English in 2019.
Floor plan distribution
There will be 7,000 copies distributed daily. A different exclusive sponsor is featured each day. The publication will be hand-distributed at the entrance of the show.
Sponsorship price (For full page advertisers in the Buyer’s Guide)
$1,695 + cost of 2 full page ads (English and/or Chinese)
$2,995 + cost of 1 full page ad
Sponsorship booking deadline: January 31, 2019
Ever since launching these quality non-woven bags, we knew we had a hit on hour hands. New for 2019: our hand distributed bags can include your printed insert.
• Insertion of supplied material: $200 per thousand. All rates net. Booking deadline: January 31, 2019. Material: March 18, 2019
Make your last impression the one that counts
Join us in this special promotion that’s designed to encourage show guests to go to your dealerships and dealer groups for test drives.
How does it work?
The Ticket to Drive display area will be set up at the exit to the show. Each package comes with a 6′ pop up banner showing an image of the featured vehicle and test drive ‘tickets’ handed out by our Show Guide hosts.
Attendees can scan the QR code on the ticket of their preferred vehicles. This opens an online test drive request form. Completed forms are entered into your brand’s website or emailed directly to local dealers. There are different codes for each of the featured vehicles.
To encourage test drive bookings, there will be a $500 voucher towards the purchase of a new vehicle available through a random draw.
Your selected vehicle will also be featured as a new car preview in the English and Chinese print and digital show guides.
Ticket to Drive is available for $1,095 per banner position at the show’s exit. There are only 12 banner positions available.