After this year’s record-setting attendance of 115,000 visitors, we’re looking forward to a bigger and better Show Guide for 2019. The new media kit will be launched in August. Please visit our site then for our new editorial and audience engagement plans for next year.

Panel 1

Buyer’s Guide


New Vehicle Previews

Our writing team will select new vehicle models for the “Cars We Love”-themed buyer’s guide. Manufacturers receive a full page of new car previews to go with their ad placement. The page includes photos and specifications to help highlight your brand’s best new models.

carlistgo screenCARLISTGO mobile site

Carlistgo puts the Show Guide’s new car previews into a searchable mobile experience. Users can look through photo galleries, read previews and store notes about their favourite models. New for 2018, users can make a request for a test drive from their nearest dealer. The mobile site was launched for the 2017 auto show to help visitors compare and shop for vehicles after the show.

Chinese Edition

We’ll have more in-language editorial content aimed specifically at Vancouver’s affluent Asian community, as well offsite distribution with media partner, Ming Pao daily newspaper.

IMG_8019Social Media Photo Contest

With more than 2,200 entries online and in social media in 2017, the photo contest returns for its third year with more prizes and chances to have your new models featured on Instagram and Twitter.

2018 rates

2018 specs2018 file specs2018 readership

2018 Vancouver Auto Show Guide (digital version-English)
2018 Vancouver Auto Show Guide (digital version-Chinese)


Total magazine circulation: 74,500

English: 28,000 hand distributed at the Auto Show; 9,700 inserted in the Globe & Mail newspaper (Vancouver area subscribers)

Chinese: 8,500 hand distributed at the Auto Show; 28,000 inserted in the Ming Pao daily newspaper



Panel 2

Floor plan


The floor plan is a new brochure-style publication containing a map of the three levels of the 2018 show as well as editorial on the must-see highlights. All major auto show contests will also be promoted in the floor plan.

Publication is size is 6″ x 9″ folded (24″ x 9″ unfolded, printed both sides). A daily version of the floor plan will be hand distributed at the show entrance, allowing us to highlight events of the day.

This exclusive sponsorship includes logo placement on the floor plan cover, plus ad space on one of the panels. It’s being offered as part of a package to Buyer’s Guide/Drive Guide advertisers on a first-come, first-served basis. The floor plan publication will only be printed in English in 2018.

Floor plan distribution

Wednesday, March 28, 2018 (opening day): 8,000 copies

Thursday, March 29, 2018: 5,000 copies*

Friday, March 30, 2018: 8,000 copies

Saturday, March 31, 2018: 8,000 copies

Sunday, April 1, 2018: 8,000 copies

Sponsorship price (for full page advertisers in the Buyer’s Guide/Drive Guide)

$895 + cost of DPS in both English and Chinese versions

$1,695 + cost of 2 full page ads

$2,995 + cost of 1 full page ad

*Thursday, March 29 pricing, subtract 25% from sponsorship rates shown

Sponsorship booking deadline: January 30, 2018


Panel 3

Show bag


For years, show guests asked our hosting team why we didn’t give out reusable bags at the entrance to the event. We listened.

These quality non-woven bags will be hand distributed with the show guide and new Floor Plan at the show’s entrance.

Be the sponsor of the show bag distribution. Choose the quantity and the date

Wednesday, March 28, 2018 (Opening Day) — up to 7,000 bags available to sponsor

Thursday, March 29, 2018 — up to 5,000 bags available

Friday, March 30, 2018 (Good Friday) — up to 7,000 bags available

Saturday, March 31, 2018 — up to 7,000 bags available

Sunday, April 1, 2018 — up to 7,000 bags available


Sponsorship cost: $1,500 for first 1,000 units, includes your supplied logo/artwork on bags; additional bags at $1,300/m. Minimum order: 1,000 units. Insertion of supplied material in the show bags starting at $550/m. (Contact us to confirm quote for inserts.) All rates gross. Material deadline: January 31, 2018.

Panel 4

Drive Guide


Car trips are part of every summer in British Columbia. The Drive Guide is a new travel publication aimed at reaching guests of the Vancouver Auto Show.




Editorial focuses on weekend and multi-day trip itineraries from Metro Vancouver. This year’s feature is called “Impress Them”, which showcases the must-see and must-do activities for impressing your visiting friends and family.

Several road trip features are planned. For 2018, these may include:

• Vancouver Island (Victoria/Tofino)

• Sunshine Coast

• Sea to Sky (Whistler)

• Okanagan Valley (Kelowna)

• Metro Vancouver.

Please contact us for itinerary sponsorship and advertising options.

Drive Guide inside2


2018 rates_drive guide

For ad specifications, and distribution, please go to the Buyer’s Guide section of this website to view.